GHL Personalized Event Journey Mapping Checklist

Mastering the Personalized Attendee Experience

In the age of generic marketing, personalization is your greatest competitive advantage. This checklist helps you utilize GoHighLevel (GHL) and Tixified to create a journey that feels tailor-made for every guest.

Phase 1: Pre-Registration Data Capture

• ☐ Define Custom Fields: Create GHL custom fields for dietary requirements, professional interests, and t-shirt sizes.
• ☐ Conditional Logic Forms: Set up Tixified checkout forms to ask specific questions based on the ticket tier selected (VIP vs. General).
• ☐ Segmented Tagging: Auto-tag contacts in GHL based on their answers to categorize them by interest profile immediately.

Phase 2: Dynamic Pre-Event Nurture

• ☐ The "First Name" Rule: Ensure all emails and SMS use GHL Contact variables for personal greetings.
• ☐ Interest-Based Content: Create IF/ELSE branches in GHL workflows to send session recommendations based on the attendee's selected interests.
• ☐ Waitlist Personalization: For sold-out sessions, send automated SMS updates that reference the specific session the attendee is watching.

Phase 3: The At-Event Experience

• ☐ Real-Time Arrival Alerts: Set up internal notifications in GHL to alert staff when high-value VIPs check in via Tixified.
• ☐ Mobile-First Info: SMS the attendee their personalized agenda link and table number immediately upon check-in.